Management Studies


  • Name : Dr. Richa Dahiya
  • Designation : Associate Professor & Program Co-ordinator (Ph.D)
  • Department : Management Studies

Dr. Richa Dahiya is presently working as an Associate Professor. She has earned Degrees of Ph.D and M.B.A. in Marketing domain from Kurukshetra University, Haryana (State University Naac A accredited), with a throughout 1st division with experience of more than 13 years with Institutes and Universities of repute. She has a Flair for Teaching and Research. She was bestowed with the positions of PGP Chairperson, Director (o/c) in her past assignment with JK Business School, Gurgaon. Her current area of research includes e- shopping Behavior, cross-cultural management, CSR, Leadership Communication etc. She has published more than 20 articles in different international and national journals.

She has also written a book on “Online Shopping Behavior” with an international publishing house of Germany and the book is available with 2200 retailers worldwide. She has five scholars of Ph.D under her able guidance. One thesis has been submitted under her guidance in the past. She is a member of Indian Science Congress Association.
She teaches Cross-Cultural Management, Retail Management, Services Marketing, E- Marketing, Ethics & Corporate Social responsibility, and Research Methodology to post-graduate and Ph.D students at SRM University.