Marketing Strategy, Modelling Marketing Problems, Consumer Behaviour

Operations Management, Big Data and Analytics, Statistics for Business, Marketing Research, Research Methodology, Marketing Strategy, Consumer Behaviour, Principles of Marketing

4 years of Industrial Experience in Maritz Research (USA), Evalueserve, Marketing Development and Research Associates (MDRA), New Delhi, India

9 years of Teaching Experience at The University of Texas at Arlington (USA), SRM University, Chennai, Loyola Institute of Business Administration (LIBA), Chennai, IMS Ghaziabad.

• Enhanced Graduate Teaching Assistantship (USA) from The University of Texas at Arlington for outstanding Post Graduate academic performance

• Competitive Graduate Award (USA) from Southern Illinois University Fellowship & Scholarship Committee for outstanding undergraduate GPA, standardized test score, and research projects
• Worked with Dr Xueming Luo, Eunice & James L. West Distinguished Professor, The University of Texas at Arlington, USA, College of Business, from 2010-2012.

1. Ragu Prasadh Rajendran and C. Joe Arun (2021). “The Effect of Sport Nostalgia on Discrete Positive Emotions, Positive eWOM, and Revisit Intention of Sport Tourists: A Conceptual Framework”, International Journal of Business and Economics, 6 (2), 2021, 232-248.
2. Ragu Prasadh Rajendran and C. Joe Arun (2021). “The Effect of Consumer Confusion Proneness on Intention to Recommend the Role of Discrete Emotions”. Academy of Marketing Studies Journal, 25(S3), 1-6.
3. Ragu Prasadh Rajendran and C. Joe Arun (2020). “Development of Banking Customer Satisfaction Index: With Reference to Chennai City, India”, International Journal of Management, 11(11), 88-106.
4. Ragu Prasadh Rajendran and C. Joe Arun (2020). “Factors Influencing Indian Millennials’ Green Purchase Intention”, International Journal of Advanced Science and Technology, 29(8), 5809-5817.
5. Ragu Prasadh Rajendran and C. Joe Arun (2020). “The Effect of Loneliness and Nostalgic Advertising on Mobile Shopping Intention: A Conceptual Framework”, International Journal of Business and Economics, 5(2), 42-55.
6. Ragu Prasadh Rajendran and C. Joe Arun (2020). “A Conceptual Framework on the Influence of Authenticity in Advertising and Positive Electronic Word of Mouth on Customer Satisfaction”, Academy of Marketing Studies Journal, 24(3), 1-10.
7. Ragu Prasadh Rajendran and C. Joe Arun (2020). “Empathetic Firm Generated Content in Social Media and Its Outcomes: A Conceptual Study”, Journal of Critical Reviews, 7(5), 953-958.
8. Ragu Prasadh Rajendran and C. Joe Arun (2020). “Evolution of Customer Satisfaction Index as a Performance Metric: A Comprehensive Review”, Journal of Xi'an University of Architecture & Technology, XI (XII), 536-550.
9. Ragu Prasadh Rajendran and C. Joe Arun (2020). “Determinants of Advertising Effectiveness on Facebook: A Conceptual Framework”, Our Heritage, 68(1), 2707-2722.
10. Ragu Prasadh Rajendran and C. Joe Arun (2019). “Mediating Effects of Customer Satisfaction in the Relationship between Service Quality and Customer Loyalty in E-Banking Services”, Indian Journal of Economics and Business, 18(2), 493-510.
11. Ragu Prasadh Rajendran (2019). “Impact of Social Marketing in Child Health”, Think India, 22(3), 1935-1943.
12. Ragu Prasadh Rajendran (2018). “A Review of Selected Antecedents and Theories Associated with Customer Satisfaction”, International Journal of Management, IT& Engineering, 9(3), 86-99.
13. Ragu Prasadh Rajendran (2018). "Upstream Social Marketing Strategy in The Reduction of HIV/Aids-Related Stigma", Indian Journal of Economics & Business, 17(1), 109-122.
14. Ragu Prasadh Rajendran (2018). “Examining the Roles of Perceived Quality and Customer Satisfaction as Predictors of Customer Loyalty in The Indian E-Banking Context”, Journal of Management Research, 18(3), 176-187.
15. Ragu Prasadh Rajendran and Nithya Ragu Prasadh (2017), "A Measure for Perceived Quality in Indian Banking Industry: Scale Development and Validation", Pacific Business Review International, 9(10), 17-27.
16. Ragu Prasadh Rajendran and Jayshree Suresh (2017), "Customer Satisfaction Index Model for Indian Banking Industry: A Qualitative Study", Asian Social Science, 13(1), 114-129.
17. Ragu Prasadh Rajendran and Jayshree Suresh (2017), "Customer Satisfaction Index as a Performance Evaluation Metric: A Study on Indian E-Banking Industry", International Journal of Business, 22(3), 251-274.
18. Ragu Prasadh Rajendran and Nithya Ragu Prasadh (2016), "Marketing Strategies for Women Self-Help Groups", Annamalai Journal of Management, 36-41.
19. Ragu Prasadh Rajendran and Nithya Ragu Prasadh (2016), "Demographic Determinants of Customer Satisfaction, Customer Loyalty and Their perception of Service Quality", International Journal of Applied Management Research, 8(1), 21-25.
20. Ragu Prasadh Rajendran and Nithya Ragu Prasadh (2016), "Customer Behaviour and Its Influence on Customer Satisfaction, Loyalty and Service Quality Perception in E-Banking Services", International Journal of Business and Administration Research Review, 3(15), 114-120.
21. Ragu Prasadh Rajendran and Jayshree Suresh (2016), "Green Affinity: Evaluating the Perceptions of Youth on Climate Change and Renewable Energy", Prabandhan: Indian Journal of Management, 9(9), 11-26.
22. Ragu Prasadh Rajendran (2015), "Consumer Attitudes towards Domestic Solar Water Heaters", International Journal of Applied Engineering Research (IJAER), 10(8), 19213-19226.
23. Ragu Prasadh Rajendran (2015), "Climate Change: Issues and Strategies", International Journal of Applied Environmental Sciences (IJAES), 10(6), 1849-1860.

Worked as a Research Associate at Loyola Institute of Business Administration (LIBA), Chennai for 3 years and published research papers in reputed peer-reviewed journals and presented papers at conferences.