Dr. Puneet Goswami

Computer Science and Engineering




  • Degree


  • Specialization


  • University/Institute Name, Year

    Kurukshetra University

Research Interests

E-marketing, Medical tourism, Green Marketing, Corporate Social responsibility and Digitalization in healthcare Sector etc.

Current Courses Taught/Teaching Interest

Business Research Methodology, Retail Management, Services Marketing, International Business, Marketing Management etc.

Selected Publications/Working Papers

  • (2012), Factors Influencing Online Shopping Behaviour of Consumers in India--An Exploratory Study, SIDDHANT- Journal of Decision-making, Vol-12, No. 3, ISSN: 2231-0649 (print), 2231-0657 (online)
  • (2012),Impact of Demographic Factors on On-line shopping Behavior: A Study of Indian Consumers, International Journal on Engineering & Management Sciences (IJEMS), Vol. 13, No.1. 2229-6425
  • (2010), Variables & Factors impacting Behavior of Consumers towards On-line Shopping in India: A Factor Analysis Approach, PRAGYAAN - IMS Journal, Vol. 18. 0974-5505
  • Book Authored "Online Shopping Behaviour" ISSN 978-3-659-31122-2, LAMBERT Academic Publishing House, Germany, 2013.
  • (October, 2012) Wonderful Websites- Life at ease with Wonderful Websites and Nifty applications Comdex Times, Vol. XVIII, No. 10, Biztantra, New Delhi.
  • (November, 2012) Impact of Psychographics Factor on Online Shopping Behaviour: A Study of Consumers in India, PrabhandGyan- Journal of Management, 2319-6351.
  • (April, 2010) Identification of Variables and Factors impacting Consumer Behavior in On-line Shopping in India: An Exploratory Study conference paper proceedings in 2nd International conference on innovative practices in Management for Excellence at Kurukshetra University.

Academic Experience/Industrial Experience

16 years


  • State Rank holder in Haryana Board
  • Throughout first division
  • Best Teacher Awarded in previous Institution